- Offer a principled resignation
- Try to change the policy (speak truth to power)
- Remain loyal "team players."
The Price of (Not) Speaking Truth to Power
Gill Corkindale
Thu, 21 Jul 2011 14:50:25 GMT
A collection of articles and how-to's on productivity, leadership, and continuous improvement
"Chris, I want to be as helpful as possible so I've thought about a few areas where I can jump in and help out. Would you like me to start pulling together materials for next week's meeting, compile results from last week's polling data, or research the local statutes that we're basing the data on?"
Here are some sample HR metrics that can be used to measure performance:
Turnover
The rate of employees living the organization and being replaced by new employees.
Turnover = Number of employees who left the organization / Total headcount.
Cost of Turnover
Cost associated with loosing current employees and replacing them with new employees. Example: Cost of hiring, Cost of training, Cost of Overtime.
Involuntary Turnover (Termination Rate)
The rate of terminating employees due to poor performance.
Involuntary Turnover = Number of terminated employees / Total headcount.
Voluntary Turnover
The rate of employees leaving the organization based on their own decision.
Hiring Cycle
Number of days from employee leaving the position to new employee starting to work in the position.
Cost of Employee Training
Total training cost divided by total headcount.
Safety
Number of accidents per period.
Lost Time
Number of days lost per period due to absenteeism, accidents, sick days, etc. divided by total working days.
If a brand can describe its core values and philosophy on its business card without a detailed description, the brand becomes a full representation of its vision.I heard a story that a few years ago Ingvar Kamprad, the founder of Ikea, happened to drive past one of his stores. In passing, he noticed something wasn't quite right with the characteristic blue stucco. So, he pulled over, parked, and went in search of the local manager. Needless to say, the manager was a little taken aback when the head of the company asked why this store had chosen to use this type of plaster. The manager proudly explained that this store had saved Ikea literally half the amount of money the company would ordinarily spend by using cheaper stucco of a far greater quality. As the story goes, Kamprad said: "I don't care how much it costs--whether it costs more or less--it needs to be removed." Within weeks the stucco had been replaced with the more expensive, yet poorer looking plaster--all in order to send the right message to the Ikea customers: We're careful about how we spend our money--even when it comes to our choice of stucco.
I'm often asked why some brands succeed and others fail. Ikea's ability to stay on message and maintain focus on its core vision is one of the secrets. They have an induction process. When any senior manager begins working at Ikea, they're shown to their new office. Much to their surprise, the office is empty. There's not a chair or a bookshelf in sight, let alone a desk. Within minutes, a few warehouse workers arrive with a stack of boxes containing all the components of an office--a desk, some chairs, bookshelves, and lamps. Attached to the packaging is a welcome message inviting them to personally sample the company's wares.
When a brand truly lives its vision across every touch point and in every possible scenario, predictable as well as unpredictable, it becomes clear how well managed the brand is. I have a simple rule of thumb: If a brand can describe its core values and philosophy on its business card without resorting to a detailed description, then the brand becomes a full representation of its vision.A company that lives its vision will indeed be able to communicate its vision on its business card without having to explain it. If you're puzzled about how this would be possible, then think of what an Ikea business might look like. Bear in mind that Ikea is all about DIY--do it yourself. How do you think their design philosophy translates onto their card?
Well, at first glance, the business card looks kind of normal. It features the iconic blue and yellow Ikea logo. But when you look for the usual contact details, what you'll see is NAME….. EMAIL….. PHONE…. Under each feature there's a blank line, leaving a space for the bearer to fill in their personal contacts. DIY from another angle.
My mantra when building any brand is that a company must live their vision and stay true to their philosophy. Ideally, every core value that they have should be able to be expressed on a business card. If you're able to crack the business card challenge--you'll be able to crack every touch point your brand have with its customers.
I'd suggest you forget about stupid pens with your company name embossed on the side. I mean how many of these do you have, and can you remember a single one? I certainly don't. But then again, hundreds of business cards are gathered in my Rolodex, and I don't remember any of them either, with just a few exceptions. A few years ago one of the world's most experienced hackers took on work as a security consultant. Instead of handing me the usual kind of card, he handed over skeleton key kit, shaped and sized like a business card, but not in standard board--it was metal. It contained whatever was needed to open doors. Another business card I'll never forget is one handed over by an optician in New Zealand. This card combined the usual printed contact details, but as soon as I took it, I realised it was also written in Braille.
Which leads me to my tried and trusted napkin test. In my universe a powerful brand should be able to explain their mission in a single paragraph--the fewer words, the better. But what most brands forget is that their business card is indeed their "napkin," a blank canvas enabling them to communicate the essence of their brand (or fail to do so).
We live in a super-cluttered world where no one has time for anything. We're bombarded with text messages, TV commercials, billboards, and online ads, and so companies need to know what they stand for. It's a fact that you cannot remember more than three television commercials in a row, let alone recall the design of your average business card unless they manage to rise above the cacophony and stand out in a way that's completely relevant.
Why is this so important? Well, if you're really serious about building a powerful brand, you will need to crack the code of creativity first. This will allow you to stand out in the crowd, and more importantly claim ownership of the humble business card, because if you do, you will be on the right track.
It's the simplest and most difficult thing to do. For your brand to stand out and live its vision, you'll have to condense what its stands for in as few a words as possible. But once people have seen one of these distinct cards, they will not forget it.
So look at your business card with new eyes. Consider what will make your brand live, without having to explain it. The day you know your card has been saved, you can sit back, raise your glass and say, "Mission accomplished." Not only that, you can also toast the fact that you've created the very foundation for your future mass communication strategy.
Martin Lindstrom is a 2009 recipient of TIME Magazine’s “World's 100 Most Influential People” and author of Buyology: Truth and Lies About Why We Buy (Doubleday, New York), a New York Times and Wall Street Journal best–seller. His latest book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, will be released in September. A frequent advisor to heads of numerous Fortune 100 companies, Lindstrom has also authored 5 best-sellers translated into 30 languages. More at martinlindstrom.com.
Your Business Card Is A Billboard For Your Brand--What Does Yours Say?
Martin Lindstrom
Mon, 27 Jun 2011 14:30:03 GMT
Nearly every company in the world gives lip service to the idea that "our people are our greatest asset." Yet when the Conference Board Survey came out earlier this year, employees were the unhappiest they have been in their 22 years of tracking job satisfaction rates. Around the same time, CNNMoney reported a survey that indicated 84% of Americans are unhappy with their current job. And earlier this month, Mercer's "What's Working" survey found that one in three US employees are serious about leaving their current jobs.
Why is this lack of happiness at work important? Job satisfaction is not only the key predictor of turnover rates, in The Happiness Advantage, I make the research case for the fact that the single greatest advantage in the modern economy is a happy and engaged workforce. A decade of research proves that happiness raises nearly every business and educational outcome: raising sales by 37%, productivity by 31%, and accuracy on tasks by 19%, as well as a myriad of health and quality of life improvements. Yet even those companies that do take leadership training seriously still ignore the role that happiness plays in leadership effectiveness.
Given the unprecedented level of unhappiness at companies and the direct link between the employees' happiness and business outcomes, the question is NOT whether happiness should matter to companies. Given this research, it clearly should. The real question is: Can a company do anything to raise the happiness level of an employee?
To test the ROI of investing in happiness, I wanted to find a company in the midst of high challenge. In 2009, I chose the auditing and tax accounting firm KPMG, as they were about to be hit with perhaps the most stressful tax season in decades after the banking crisis in 2008.
January to April is the most stressful time for the managers at KPMG, so in December, half of the managers in the study at the New Jersey and New York offices were provided a three-hour introduction to positive psychology research and how to apply those principles at work. The employees were then evaluated three times — before the training, a week after the training, and four months later in April — using a battery of standard metrics including life satisfaction measures, perceived stress, social support, perceived effectiveness at work and work optimism.
Every single positive metric improved significantly for the trained group between Time 1 (before the training) and Time 2 (a week after the training). This indicated that the training was an initial success, but the real question is whether the training would hold. There is often a "honeymoon effect" after trainings in which respondents feel totally changed, then immediately return back to their previous state as soon as they see their inbox.
Yet in this case, the effect held for the entire four months. Most significantly, the life satisfaction scores, which indicate personal and professional happiness, were significantly higher four months later as compared to how the managers were before the training, and also as compared to the managers in the control group. A brief three-hour training and a non-mandatory invitation to create a positive habit for 21 days created a high ROI not only in the short-term, but in the longer term as well.
Individuals can begin to do two things on their own. First, recognize that happiness is an advantage at work. This will encourage you to seek happiness in the present instead of waiting for a future success. As a result, your brain will have more resources necessary to accomplish your work. Second, you can literally train your brain for higher levels of happiness at work by creating habits shown to increase job satisfaction. In the training with KPMG, we suggested five:
Gratitude, focusing on positive experiences, exercise, meditating, and random acts of kindness are all ways to change the pattern through which your brain views work. And if you have other tips you've tried on your job, please share them in the comments! This research is only the beginning of understanding how to create and sustain a positive and engaged workforce. These findings clearly indicate that not only can a company influence the happiness of its employees with a short intervention and low investment of resources, but the effects are sustained even in times of great challenge.
In other words, investing in happiness pays great dividends. For a copy of the study, please contact me or visit goodthinkinc.com
The Happiness Dividend
Shawn Achor
Thu, 23 Jun 2011 12:16:27 GMT